February 16, 2011 at 09:02am
The Little Trade Fair Shop

Earlier this month, GE sponsored Bold Talks 2011, an annual event in the UAE that brings together fascinating minds to have diverse and important discussions. Part of the event was the GE supported “Open Mind Award” which was for a company or organization that has done something meaningful for the community. The award went to Mrs. Sabeena Ahmed, founder and owner of The Little Fair Trade Shop.

Fair trade, as defined by Wikipedia, is an organized social movement and market-based approach that aims to help producers in developing countries have better trading conditions and sustainable businesses. It means an equitable transaction or partnership between consumers and producers that provides low-income artisans and farmers a minimum wage for their work.

The Little Fair Trade Shop supports highly skilled artisans, suppliers and manufacturers of fair trade and naturally recycled products and resources. The shop is a little kiosk at Jumeirah Beach Residence Walk in Dubai.

Motivated by the desire to support the most economically disadvantaged in the most impoverished areas of the world, Mrs. Ahmed connected with the World Fair Trade Organization and launched her shop in Dubai in 2009, making it the first such shop from the GCC region to have applied for membership.

Her shop’s mission is to promote self-reliance, empower artisans and their local communities and give them the dignity they so rightly deserve.

Read more:
Sabeena Ahmed’s fair trade mission
World Fair Trade Organization
Bold Talks 2011
The Little Fair Trade Shop on Facebook

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