Trainings and Workshops: Building Healthcare Expertise in Saudi Arabia and Iraq
What are Middle East healthcare leaders thinking about these days? Recent GE workshops give an idea: healthcare outsourcing, medical imaging, building empathy, and patient customer relations.
More than 100 practitioners from Saudi Arabia and Iraq participated in four recent events organized and led by the GE Healthcare Education Solutions team. The tailored programs reflect GE’s commitment to helping raise workforce skills in the region and, in particular its support to strengthening healthcare capabilities.
This skills development included a two-week international training curriculum for 50 healthcare practitioners from Iraq who focused on best-practice skills in x-ray and CT imaging.
Organized by KIMADIA, the State Company for Marketing Drugs and Medical Appliances in Iraq, and in partnership with GSD Healthcare, the training gave physicians, technologists and biomedical engineers from different hospitals in the country a range of new knowledge.
It began with classroom sessions that were followed by hands-on workshops and immersion training that involved shadowing other healthcare practitioners at other GE customer hospitals and clinics in Dubai.
In Saudi Arabia, the Ministry of Defense asked GE Healthcare to build on a workshop regarding public-private partnership that GE hosted in 2016. The result was a new program around the related topic of healthcare outsourcing that was delivered to 25 mid- to senior-level managers from military hospitals adopting a unique, bilingual approach.
The customized workshop focused on developing the participants’ skills around how to define, select, procure and manage outsourcing and PPP projects, given the transformations coming to Ministry hospitals.
For the Saudi Ministry of Health’s King Fahad Medical City in Riyadh, GE Healthcare Education Solutions also was awarded a project to program and deliver 10 leadership-development workshops for administrative and technical staff. The goal: deliver practical skills to help increase the hospital’s productivity, performance and quality of patient care.
The program of trainings, which began in October, will run through the first quarter of 2019. The first two workshops empowered participants in the areas of ‘Building Empathy’ and “Healthcare and Business Etiquette.’
The private sector Dr. Sulaiman Al-Habib Medical Group (HMG) also has identified patient experience as a top training priority. It awarded GE Healthcare a project to deliver a leadership development workshop entitled “Excellence in Patient Relations for Front Liners” to leadership teams at the group’s five hospitals in the Kingdom.
The tailored one-day session helped administrators develop skills and understanding regarding best-practice customer service in a healthcare setting. They learned of the unique impact and role that nurses, doctors and administrators each play in improving the patient’s customer experience.
GE Healthcare’s Education Solutions team delivers outcomes-based solutions tailored to customer needs. It delivers superior value for money compared to traditional off-the-shelf products which follow a one-size-fits-all approach.
Read more stories here about GE Healthcare’s support to expand medical capabilities in Turkey and across the Middle East, North Africa and Pakistan region.