Marking International Women’s Day, Intelak Hosts Role of GCC Women Travel-ers Workshop

Marking International Women’s Day, Intelak Hosts Role of GCC Women Travel-ers Workshop

March 07, 2019 at 12:03pm

According to recent research, GCC national women are the sole decision makers two-thirds of the time regarding travel for themselves and their families. For anyone in the region looking to drive innovation in the travel and aviation sector, this needs to be top of mind.

That was just one insight from this week’s first-of-a-kind workshop and mentoring session that aviation, travel and tourism incubator Intelak hosted to mark International Women’s Day, which will be celebrated on Friday, March 8th. Intelak is led by the Emirates Group, GE and Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism).

With its focus on the historical and current role of women in the GCC’s travel industry, the event highlight was a session entitled, “The Evolution of the GCC Female Traveler.” It fostered discussion regarding the needs of female travelers living in the region, as well as the startup business opportunities that exist to address this target market.

In looking at the historical and current role of women in the GCC’s travel industry, the workshop was designed to foster female-led businesses and to generate female-focused travel ideas.

Women and men from more than ten countries participated in sessions that generated dozens of ideas for startups that can be submitted for consideration as part of sixth cohort of the Intelak incubator program, which is now open for registration. Intelak’s three Principal Partners provide seed funding and expert support and training for young innovators selected as part of the incubator to convert their aviation, travel and tourism-related ideas into tangible businesses.

Participants included students from universities in the UAE, experts from the local entrepreneurial and startup community, and female and male employees from the three Principal Partners.

The theme for International Women’s Day 2019 is “Let’s build a gender-balanced world.” The theme reflects the understanding that gender balance is not a women’s issue, but rather a business issue because greater balance delivers improved outcomes for companies and all types of organizations, as well as fostering economic development.

GE has made a commitment to increase its gender diversity, including a goal of having 20,000 women in STEM roles in GE by 2020.

Meaning ‘taking off’ in Arabic, Intelak supports young entrepreneurs to become part of the innovative ecosystem in the UAE. Since 2016, Intelak has garnered over 1,000 application; more than 80 teams have participated in the pre-incubation bootcamp; and 20 teams have received thousands of hours of mentoring from the Principal Partners. Read more about Intelak here.

Read more stories here about how GE is supporting the startup, entrepreneur and SME sectors across the Middle East, North Africa, Turkey and Pakistan region.

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