Teaching Change Management in a Region Swept by Change
Pick one phrase to characterize the region’s business and work environment today and “relentless change” would be a good candidate. The natural complement to this is the urgent need for organizations to innovate, adapt and change themselves.
These issues were in focus at the recently held Kuwait Change Management Conference, where GE was the Knowledge Partner. GE’s role is no surprise given that the company is itself in the process of transforming into a digital-industrial organization and aims to be a top-10 software company by 2020.
GE executives participated in three panel discussions and held a widely attended training workshop on its proprietary Change Acceleration Process (CAP) framework during the three-day event, which addressed topics such as “transformational change models, processes, and strategies;” “accelerating change towards innovative & entrepreneurial work environments,” and “accelerating the creation of feeding and linking oil and gas industries.”
Mahmoud Kassem, Vice President for the Middle East, North Africa, Turkey and India at GE Oil & Gas, gave an opening-day keynote address that highlighted the key importance that behavior — among individuals and groups in both government and private sector organizations — plays in achieving successful change.
On the second day, Salim Mousallam, Country Manager in Kuwait and Bahrain for Power Services at GE Power, spoke on “Changes in Energy” as part of a panel discussion entitled, “Achieving Kuwait’s Power Generation Vision.”
Later that same day, Dr. Ziad Arnaout, Director at GE Healthcare Partners, gave an overview of GE’s Change Acceleration Process as part of a panel discussion entitled “Change in Business.”
The GE training workshop that taught the Change Acceleration Process framework was held on the third day and drew outsized crowds among the conference participants eager to hear how a 135-year-old company known for innovation drives the change management process.
Taught by GE Healthcare Partners, the management consulting arm of GE Healthcare that has extensive experience helping healthcare providers implement change, the workshop taught participants the CAP framework and gave them the opportunity to experience the power of CAP by using CAP tools on real-world examples. Participants practiced the basics of how to manage and communicate with stakeholders, how to cast and share a vision, and how to successfully create acceptance for a change.
For more than 135 years, GE has pursued product and organizational change to address evolving markets and technologies. Today, GE is committed to becoming a digital-industrial company and a software and analytics company because it recognizes that every product, system and piece of equipment — from gas turbines to medical imaging scanners to aircraft engines — can achieve productivity, efficiency and availability benefits by making them smarter and more connected.