At WEF, GE Is a Partner to Governments Moving MENA Forward

At WEF, GE Is a Partner to Governments Moving MENA Forward

April 04, 2019 at 05:04pm

For Raed Hergli, whose job it is to understand the challenges and priorities of GE’s government customers in the Middle East, North Africa and Turkey, the upcoming World Economic Forum event in Jordan is an ideal place to be.

The purpose of the conference is to bring together regional leaders across government, business and civil society to discuss priority issues impacting the region, both today and in the future. The 10th World Economic Forum on the Middle East and North Africa, as it’s formally called, is looking at “Globalization 4.0.”

Key topics will include new ways of cooperation, the implications of the Fourth Industrial Revolution (e.g., Industrial Internet of Things or Industry 4.0), inclusive economic models, education and human capital, gender, and environmental stewardship.

Along with half a dozen other GE executives, Hergli, who is the Managing Director of Government Affairs and Policy for GE in the Middle East, North Africa and Turkey, will be an active participant in these discussions. That’s no surprise. Not only does GE have a long history in the region, but it has particular experience in key topics such as IIoT, gender equality, education and training, and sustainability.

The conference topics also have a significant overlap with GE’s businesses in aviation, digitization, healthcare, oil and gas, power, renewable energy, and transportation

But Hergli also will be listening – always a big part of his role. “We want to understand what are governments’ needs, wants, frustrations. What keeps them up at night,” he says. That way, GE can help partner to develop solutions to achieve their goals.

The summit offers a three-day opportunity, during both scheduled panel sessions and ad-hoc discussions, for him to discuss current and emerging challenges with government representatives.

With so many other leaders from business and civil society also present, and with an agenda covering a range of relevant topics, the summit creates a valuable space to gather a sense for what are the region’s overarching priorities and challenges.

By listening, Hergli can help make ensure GE remains an engaged partner helping to move the region forward.

“This region is very important to GE. We’ve been working here for more than 80 years and see ourselves as true partners to governments,” he says.

But even before the summit begins, Hergli can see from the agenda that the top government priorities he’s already identified – human capital capacity building, greater efficiency, and sustainability – will be very much in focus during the event.

Alongside informal involvement, GE will formally share its expertise during a panel session called, “New Energy for the Middle East.” Manar Al Moneef, President and CEO of GE Renewable Energy in the Middle East, North Africa and Turkey, will participate in a discussion regarding the region’s transition to renewable energy.

Participating in this conference is just one way that GE shares its expertise in supporting regional governments, Hergli says.

Year-round, GE works to develop structured mechanisms to support governments. One of the most effective is to jointly develop company-to-country frameworks that seek to bring GE resources to bear in support of government priorities.

With its technical and operational experience across all the priority areas identified by the World Economic Forum summit in Jordan, Hergli says, GE remains one of the region’s biggest allies in moving progress forward and embracing future possibilities.

Read more stories about how GE supports the capacity building, efficiency, and sustainability priorities of its government partners across the Middle East, North Africa and Turkey.

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