We talk about diseases such as diabetes, obesity and hypertension as “lifestyle diseases.” But there is another disease that also can be categorized as a lifestyle disease: cancer. That’s because the World Health Organization believes that at least one-third of all cancer deaths can be prevented (and another one-third can be cured through early diagnosis and treatment).
With the incidence of lifestyle diseases on the rise across the Middle East, it’s even more urgent to get the message out that a healthy lifestyle is not only the best way to avoid diabetes and obesity, but cancer as well. What’s more, cancer doesn’t take only a human toll, it takes an economic one as well. One global study shows that cancer has the greatest economic impact from premature death and disability of all causes of death worldwide. The economic toll from cancer (US$895 billion) is nearly 20% higher than heart disease, the second leading cause of economic loss.
Launched this month, GE Healthcare’s annual worldwide social-media initiative – #GetFit – will go a long way to help. It inspires people to share their healthy habits to prevent cancer on social media platforms and compete in the challenge.
The annual campaign and competition was first held in 2010, as part of GE Healthcare’s global quest to share the cancer prevention message by engaging audiences via social networks. The #GetFit campaign has reached more than 25.5 million people across the globe during two consecutive years, encouraging participation, interaction and engagement.
Please join the initiative and don’t forget to tell us how you’re getting fit with @GE_Hewar using the #GetFit hashtag.