The Right Mix of ‘Inspiration’ and ‘Perspiration’ Drives Innovation
There’s no doubt that innovation is crucial to any company’s success — especially in today’s fast-changing economy where technology develops at the speed of light. Still, the role of hard work and perseverance is as true today as it was nearly 140 years ago, when GE founder Thomas Edison famously said, “Genius is one percent inspiration and 99% perspiration.”
In the Middle East and North Africa, GE works alongside its partners to bring the region’s creativity, imagination and dreams together with hard work, research and the advancement of powerful new technology, such as the Industrial Internet and Advanced Manufacturing. The result is a better tomorrow for the region, day after day.