See How Healthcare Is Changing at GE’s Stand at Arab Health
By: Mohie Elrafey, Chief Marketing Officer, Eastern Growth Markets, GE Healthcare
Once upon a time, the introduction of advanced technology would have been the star of any healthcare exhibition in the Middle East. Not anymore. Today, the changing nature of healthcare in the region means GE sees technology as only part of the solution. Education, financing and turnkey solutions are equally essential.
This new approach to healthcare is on full display at GE Healthcare’s stand at Arab Health 2018, which runs through Thursday in Dubai. While GE’s latest technology is featured, the stand also emphasizes GE’s strong capabilities in these other areas so crucial to healthcare in the Arab world.
One of the first things visitors will see at GE’s stand is the Presentation Arena, where GE experts from across the region lead a rotating series of short five-minute presentations across 17 topics.
Visitors will hear directly from experts with in-depth regional experience on topics ranging from equipment financing, healthcare change management and predictive healthcare analytics to transforming bio-manufacturing, the digital smart ICU and cutting-edge technologies in PET/CT, mammography and ultrasound.
The stand also has three “Huddle Rooms” dedicated to the three critical areas of education, financing and consulting. Here, visitors can have focused one-on-one discussions with GE experts to address their specific priorities and needs.
The stand also presents the full breadth of advanced technologies and equipment, including the GE Versana Ultra, the latest easy-to-use ultrasound system that combines quality and affordability; the DISCOVERY™ MI, a PET/CT system created to help medical practitioners diagnose and stage disease earlier and better define treatment; and Magnetic Resonance Air Technology, which improves the MRI experience for patients and operational performance for hospitals.
Visitors to the stand will have the opportunity to learn about GE Healthcare’s portfolio of education and training options, including local and international face-to-face training, as well as digital training modules designed for the Arab world.
In financing huddle room, experts from GE Capital will show how GE works with partners and customer in an era of significant cost constraints where equipment purchases and building hospitals is shifting from large upfront capital expenses to more of a pay-per-use or operating expense model. GE is able to help customers find creative ways to access and finance technologies and even larger projects, such as hospitals, in this new environment.
GE’s turnkey and consulting services are also on show, with experts explaining how GE helps customers, whether in the government or private sector, develop efficiency, sustainable healthcare facilities. This includes architecting a project or even deeper involvement, such GE being part of a consortium or public-private partnerships.
Those attending Arab Health 2018 can find GE’s stand #S3B10 in Sheikh Saeed Hall. A virtual version of the stand can be found by visiting GE Healthcare’s Arab Health 2018 microsite.