Healthy backing for ‘Get Fit’ campaign
The Twitterati across the Middle East rose to the challenge set by GE Healthcare’s ‘Get Fit ‘ social media competition, with a large number of residents in Lebanon, Saudi Arabia and the UAE endorsing healthy lifestyle practices via the popular social media network.
The Middle East and Africa boasted the top Tweeters in the global campaign, a two-month initiative that encouraged people to Tweet about their own efforts to embrace health and fitness activities that have been shown to reduce the likelihood of developing cancer. In total, more than 700 participants from 55 countries took part in the campaign, which generated a massive 5,500 Get Fit tweets.
Kenya garnered the most votes, and the Kenya Red Cross Society will receive a $20,000 donation from GE Healthcare as a result.
The campaign is an example of GE’s ‘Healthymagination’ philosophy in action. Nearly 30 percent of all cancer deaths can be prevented, according to the World Health Organization. Each year, 12.7 million people discover they have cancer and 7.6 million people die from the disease. Evidence shows that 30–40 per cent of all cancer deaths can be prevented, and one-third can be cured through early diagnosis and treatment. Research also has found that a healthy diet and regular exercise can help reduce the risk of cancer.