GE’s ‘BrilliantYOU’ Adds Professional Development Courses in Arabic
Perhaps you are reading this at your computer, or, more likely, on your smartphone. Connected to the internet, you can find information on almost any topic. But accessing information is not the same as learning. That’s why GE is bringing professional development courses in Arabic to its BrilliantYOU employee digital learning platform.
Countries across the region have made the development of human capital a top priority to drive economic growth, boost entrepreneurism and expand knowledge industries. GE is a strong partner in this goal. Bringing locally developed courses to its regional employees is another clear example.
GE has signed an agreement with massive open online course (MOOC) platform Edraak, an initiative of the Queen Rania Foundation for Education & Development, to bring Edraak’s self-paced learning programs to GE’s BrilliantYOU.
BrilliantYOU extends the mission of GE Crotonville, the world’s first major corporate university and the company’s leadership development institute, to inspire, connect and develop GE leaders of today and tomorrow, around the world.
BrilliantYOU provides a powerful resource to GE employees to unlock their leadership potential and develop new capabilities. By enhancing the platform with Edraak’s carefully structured learning modules, GE is offering another dynamic learning community for its professionals across the region.
Some of the Edraak modules being added to the BrilliantYOU catalogue include: calculus, interviewing skills, human resources management, personal branding, and innovation in government.
“These are original high quality Arabic-language courses developed by Arab experts that will enable GE’s professionals, especially those in the region, to acquire skills relevant to growing their careers,” said Bassem Saad, Deputy CEO of Edraak. “We are very excited about this pioneering partnership with GE that leverages Edraak’s technology and content for corporate training and talent development.”
Nabil Habayeb, GE’s President & CEO for the Middle East, North Africa and Turkey, said, “This marks a strong partnership in promoting training excellence to help build the next generation of leaders. The integration of the Crotonville training model and Edraak’s learning modules will enable our talents to advance in their careers and evolve as future business leaders.”
GE has more than 8,000 employees across the Middle East, North Africa and Turkey region working to help customers solve their biggest problems and find new solutions across the fields of aviation, healthcare, oil and gas, power, and transportation.