GE Lighting appoints new leadership for EMEA
GE Lighting has a rich history in the Middle East . The company established its full-fledged team in the region 15 years ago, and today it has over 20 professionals driving the operations. In the region, it has made a long-standing business associations with over 70 key partners over the past several decades. With the current focus on infrastructure development, the Middle East region is ideal for strengthening GE’s LED business.
A company’s level of success is a direct consequence of its leadership. GE recognizes this and has just appointed Diederik de Stoppelaar as Director of its new commercial organization – Luminaire Solutions, and Simon Fisher, who will lead Indoor Commercial LED Luminaires as General Manager for the Europe, Middle East and Africa (EMEA) region.
Diederik will lead a team of industry experts to provide effective lighting design and specification assistance to end users across a number of key market segments. He brings with him a wealth of experience from more than 25 years in a variety of strategic roles in lighting including general management positions for Philips Lighting in the Netherlands, France, Germany and the US.
Simon Fisher will lead Indoor Commercial LED Luminaires as General Manager for the Europe, Middle East and Africa (EMEA) region. He will head both project and indoor product and lighting design teams working across EMEA to drive innovation in LED solutions across industrial and commercial interiors. As Channel Manager Luminaires Solutions for the Middle East and Africa region, Selcuk Mert will drive all the sales for luminaires working closely with the local teams in the region.
A well-established product designer, Simon Fisher has previously worked for companies including Concord Lighting and ERCO Lighting, before co-founding his own lighting consultants LAPD in 1999. At GE Lighting, he will manage the lighting design and engineering disciplines to develop products and prove lighting principles.
Together, the new team will focus on advance solutions for the core market segments: Indoor Commercial LED Luminaires, Indoor Core Luminaires and Outdoor Lighting.
In addition to appointing the best people in the field, GE invests about $1 billion every year on internal leadership and training programmes. The results can be measured in the increasing internal leadership capabilities.