GE Lighting appoints George Bou Mitri as General Manager for Middle East, Africa & Turkey
GE Lighting has appointed George Bou Mitri as General Manager of Middle East, Africa and Turkey, based in Kuwait. He will lead the growth of the company across the three core markets, which are witnessing burgeoning demand for advanced lighting solutions in tune with the massive investments in infrastructure development.
Joining GE in 2003, Bou Mitri has served as Area Manager for GE Water Structured Projects, Market/Product Analyst for GE Energy and in 2003 Corporate Business and Market Development for Iraq. Prior to joining GE, he was based in London working as Business Analyst for a European consultant.
In his previous role, Bou Mitri was the President & CEO of Iraq, Kuwait and the Levant of GE Global Growth & Operations responsible for developing and executing GE’s growth strategies in the region.
The Middle East, Africa and Turkey markets are key for GE Lighting that currently partners with some of the leading public and private sector organizations providing advanced lighting solutions with a focus on energy efficiency. George’s leadership skills, his regional and cultural knowledge of this strategic market will allow GE to further accelerate the growth of the MEA and Turkey business.
Bou Mitri holds a Master’s degree in Business Administration from Middlesex University, UK, and a Bachelor’s degree in Business and Economics from the State University of New York at Empire State College, Saratoga Springs, US.
GE Lighting has a rich history in the Middle East having established long-standing business association with over 70 key partners over the past several decades. The company established its full-fledged team in the region 15 years ago, and today has several professionals driving the operations.