GE Healthcare highlights power of healthymagination at Saudi Medicare 2011

GE Healthcare highlights power of healthymagination at Saudi Medicare 2011

April 12, 2011 at 11:04am

GE Healthcare will highlight the strong inroads achieved by healthymagination, the company’s path breaking initiative that focuses on increasing access to quality healthcare at lower costs, at the 14th International Healthcare, Hospital Supplies and Medical Equipment Show (Saudi Medicare 2011) to be held from April 10 to 13 at the Riyadh International Exhibition Center.

Focus on earlier diagnosis, and thus potentially more effective treatment, is underscored through the company’s participation at the exhibition, where it will showcase its advanced range of diagnostic technologies and solutions.

GE Healthcare has a long-standing presence in the Kingdom, where the company has established strong public private partnerships aimed at sharing best practices and technologies, knowledge transfer and skills development. Since the global launch of GE’s healthymagination initiative in May 2009, Oxford Analytica has validated 40 innovations globally, several of which are being displayed at Saudi Medicare, thus bringing exceptionnal technology to the Kingdom once again.

The Lullaby* Warmer, a healthymagination-validated product available in the Middle East, has the potential to help caregivers improve access to quality infant care in developing countries where nearly 90 percent of the world’s births occur. The device is a bed with an overhead heater, showering the newborn with delicate warmth while the baby is cleaned after birth and checked for its first vital statistics. Remarkably simple to operate, even for a first-time operator, GE’s Lullaby Warmer will help improve access to care in the urban and semi-urban settings.

Although its healthymagination validation status still is pending, Vscan* – a new, pocket-sized visualization tool developed to provide physicians with imaging capabilities at the point-of-care -launched recently in the Middle East. Roughly the size of a smartphone, Vscan houses powerful, ultra-smart ultrasound technology that provides clinicians with an immediate, non-invasive method to help secure visual information about what is happening inside the body. Vscan is portable and can easily be taken from room to room to be used in many clinical, hospital or primary care settings.

GE Healthcare is also highlighting its advanced Computed Tomography (CT) diagnostic equipment. GE’s Discovery* CT750 HD, delivers fine detail and repeatable outcomes – with up to 50 per cent less dose for patients of all ages. The redesigned image chain has the exceptionnal Gemstone detector to enable high-resolution images. Also on the showcase is AsiR*, a technology to reduce dose on the raw data, now on BrightSpeed*, to make it available and affordable for all customers and patients for all clinical routine exams.

Under the company’s healthymagination consumer outreach campaign in Saudi Arabia, GE is using its website and its social networking platforms such as Twitter – and Facebook – to raise consumer awareness and provide education around healthier living.

GE Healthcare’s pavilion at Saudi Medicare 2011 is in Hall 3 of the Riyadh International Convention & Exhibition Center.

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