GE Global Pink Ribbons: 25 countries, one cause

GE Global Pink Ribbons: 25 countries, one cause
October 19, 2011 at 09:10am

To mark Breast Cancer Awareness Month GE employees in Dubai formed a ‘human ribbon’ to bring further attention to the cause. This was part of the ‘GE Global Pink Ribbons’ that is taking place in 25 locations around the world during October.

During this month, thousands of GE employees in countries including US, Brazil, Canada, the UK, France, Germany, Turkey, India, China and Japan, will form these ‘human ribbons’ and will dedicate time to draw local, national and international attention to the condition.

Breast cancer remains the most common cancer in women worldwide, comprising 16% of all female cancers. Developing countries bear a disproportionate burden for breast cancer, making up an estimated 69% of breast cancer deaths.1

Two-thirds of all women around the world must forgo regular breast cancer screenings due to a lack of access to the appropriate facilities, up-to-date imaging technologies or trained medical professionals. GE Healthcare is working towards reaching these women through a series of multilateral in-country partnerships with governments, NGOs and local health partners who can help mobilize efforts on the ground in each region.

To raise awareness of breast cancer as part of the Breast Cancer Awareness Month, GE hosted a Breast Cancer Screening Symposium in Saudi Arabia, which included a breast cancer screening exhibition, interactive panel discussion featuring international and regional experts, and US CME-accredited training courses for healthcare professionals.

Other GE Healthcare breast cancer awareness initiatives include the Breast Cancer Mosaic website to to honor people’s unique and personal stories of the disease. Visitors to the interactive website are encouraged not only to browse the stories but to share their own message with the world.

In September GE Healthcare launched a new online patient resource, IsMyCancerDifferent. This is the first website of its kind to focus on educating cancer patients about molecular-level testing. As part of the healthymagination commitment GE has also created an online visualization tool mapping cancer conversations on Twitter.

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